Television and online video advertising combine pictures, music and voice to tell a story in a very short time. For Perth businesses and agencies, the voiceover often carries the brand message and the call to action, so it is worth planning carefully. Here is what to think about before you book a session.
Have the edit ready, or close to it
TV voiceovers are usually recorded to picture. Having a locked or near-final edit means the voice artist can match their timing precisely to what is on screen. If the edit is still changing, a scratch recording can help, but expect to re-record or adjust later. Supplying a video file with timecode makes the session faster and more accurate.
Count every second
TV spots commonly run to fifteen or thirty seconds, and those seconds go quickly. Leave room at the start and end for logos, legal text and the brand moment. Many commercials also need on-screen supers that echo or support the voice, so make sure the two do not compete. As with radio, if the script is too long, cut it rather than asking the talent to rush.
Decide on the role of the voice
Voiceovers can play several roles in a commercial. Some ads use the voice throughout to narrate the story. Others let the visuals and music carry most of it, with the voice coming in only at the end to deliver the brand line and offer. Knowing which approach you want helps you brief the right style of voice.
Casting for the brand
The voice in your TV ad becomes associated with your brand, especially if you run regular campaigns. Think about whether you want a consistent "brand voice" across many ads. If so, cast with the long term in mind and check that the talent will be available for future campaigns.
Usage and rights
Voiceover fees for broadcast work often depend on how and where the ad will be used, for example which markets, which media and for how long. Be upfront about whether the ad will run on TV, online, on social media or in cinemas, and whether it will be limited to Western Australia or run nationally. Clear information at the start avoids misunderstandings later.
Directing the session
Agency producers and clients often like to direct the session themselves. Perth clients can attend in person or listen remotely while the talent records in a professional studio. Agree beforehand who will give direction so the talent is not receiving conflicting instructions.
Delivery specifications
Broadcasters have strict technical requirements for supplied commercials, including loudness standards and file formats. Your post-production team will handle the final mix, but the voice recording should be delivered clean and at high quality so it can be mixed properly. Ask your post-production house what format they need.
Think beyond the TV spot
Many campaigns are now cut into multiple versions for different screens. Record alternate lines, shorter versions and pick-ups in the same session. It costs less than booking a second session later and keeps the sound consistent across every cut.
Book your TV voiceover
We provide experienced voice talent for TV and online video commercials for Perth businesses, agencies and production companies. Request a free quote with your script and video details.